Hi — I'm Alessandro, born in northern Italy and a lifelong fan of everything outdoors. I was introduced to climbing years ago and instantly fell for both the movement and the people it brings together. Since then it's been a full-blown addiction: bouldering indoors, projecting outside, all in.
What started as a fun tee design for friends quickly turned into something more. After printing a few shirts that made people laugh at the gym, my friends pushed me to open a shop — so here we are.
Tees that get the joke
I design each shirt to reflect the quirks, stereotypes and love we all share for climbing — the slab masters, the brush lords, the chalk hoarders. They're meant to feel great on the wall and look good off it: soft, premium, and gym-pub approved.
Made properly, printed responsibly
I personally print and test every design before launch, and I only use premium cotton because I want that buttery-soft feel against the skin. To keep things sustainable, I've partnered with Gelato, which prints more than 90% of orders in the same country they ship to — cutting emissions and shipping time.
You're part of the tribe
Whether you live for dynos, trust the slab, climb indoors or out, boulder or rope up, seasoned or just starting out — you're part of the tribe, and we've got the perfect tee for you.